Benefit Bold is Beautiful Project

NewsArticles-image-107I’m so happy about this! One of my favourite brands, Benefit, is supporting a charity I mention a fair amount here on my blog, Look Good Feel Better as well as another very important women’s charity, Refuge, all throughout the month of May.

Benefit’s Bold is Beautiful project includes two different ways you can join in and help support these causes:

Join the Bold is Beautiful March

The 3.7 mile march on Sunday May 8th, follows a circular route around London starting and finishing in Cavendish Square, it will take in attractions including Marble Arch, Wellington Arch and Piccadilly Circus. March participants will be encouraged to start the route with minimal make-up, stopping at checkpoints throughout the route to receive beauty ‘touch-ups’ to their skin, lips, eyes, and of course, brows, courtesy of Benefit.
It sounds like a heck of a lot of fun and a way to raise money for two great charities, do register if you can spare the time to join in.
You can register for the march over at

Get a Brow Wax!

If you can’t join the march you can still join in and support Bold is Beautiful simply by booking a brow wax at your local Benefit brow bar. Benefit will be donating all of the proceeds from brow waxes to the Bold is Beautiful charity fund, not to mention that in addition to getting your brow wax you will also get a full size ‘Gimme Brow’ for as a free gift with your service to say thanks.

“Brows have the ability to completely transform someone’s appearance.  They frame your face, draw attention to your eyes, and can even take years off your look. Taking the proceeds from a service that creates such a remarkable change on the surface and donating them to charities that ignite a deeper change in the lives of women is the easiest way to look good and feel good doing it.” – Benefit Cosmetics

Find out more about the project, sign up for the march or book a brow wax at

Do let me know your thoughts!

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