Yes, another well known high street brand has brought out a matte liquid lipstick product. You’re forgiven for not being that excited if you were let down by the offerings of Revlon and Maybelline whose products were most certainly not matte! But fear not – this is the most successful and comfortable big brand version I have thus far found!
The lipstick has a mousse-like texture and comes in a range of 12 shades. There are nudes, brights and vampy tones to suit your needs.
The lipstick costs £6/$10 per 8ml tube. I have the shade ‘Nairobi Camellia’ to try out and share my conclusions with you.
The lipstick is quite pigmented though I did find I sometimes needed to apply two coats to get an even coat of colour all over. Any slightly drier areas seem to take the colour slightly differently on the first layer. Layering them is not a problem though and doesn’t cause any bobbling, cracking or clagginess.
The Big Question – Does It Dry Down?
While it still does not completely dry down in the way we have come to expect from a matte liquid eg. those from Kat Von D or Beauty Bakerie (my HG liquid lip) it is significantly more matte than either of the other two big high street brands (Revlon or Maybelline). There’s still a slight sheen to the product but it’s not very noticeable on the lip and is a much more acceptable trade off in exchange for how comfortable they are to wear.
The wand also applies just the right amount of product much more easily than either of the other two high street brands, both of which always put on far too much. This may be down to the moussey texture of the lipstick.
The Transfer Test
It does transfer a little, but significantly less so than the Maybelline product. The transfer doesn’t seem to affect the colour pay-off of the product too much overall.
Here I have completed a transfer test to showing the difference in transfer between the fully drying types, this product and the Maybelline product. I lightly pressed a tissue onto the swatches and removed:
The Maybelline formula loses almost all of it’s oomph to the tissue, very little product is left where the swatch was! The Body Shop formula has transfer but the colour in the swatch is still very similar to the original as seen above. The traditional matte formulas of Kat Von D and Beauty Bakerie (bottom two) don’t transfer at all as they dry completely.
I haven’t noticed any bleeding of colour at the lip lines though or settling into cracks like the fully dry types can.
If you’re in the market for a budget matte liquid lippie or a more comfortable one – I think this is miles ahead of its high street brand competition. I’m going to try out a couple more colours myself.
Have you tried The Body Shop matte liquid lipstick? What’s your favourite shade?